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                                 The History of Blue Jeans



Let’s Go Back in Time
As American as we think denim is, the history of blue jeans goes back to XVI Century Europe. It’s amazing that a product developed 500 years ago fuels today’s multi-million dollar denim industry. Who would have thought back in Genoa in the 1500’s that the material worn by Genovese sailors in their everyday pants would evolve to become the textile and fashion industry phenomenon that denim is today.
The story goes that “jean” derives from the word Genoa. It refers to the material that sailors from Genoa used in their pants. This was a coarse cotton-wool and/or linen blend. It originally came from Italy, and is evidence of the custom of naming a material for its place of origin. By the late 16th century, jean was already being produced in Lancashire, England. The composition eventually evolved to 100% cotton by the 18th century.

The History of Denim
On the other hand, the origin of the term “denim” can be traced to late 16th century France where a fabric known as “serge de Nîmes” (Twill from Nîmes) was very popular. Some doubt remains as to whether the contraction “denim” actually came from this French fabric or another twill called “nim”, also used in France at the time. “Serge de Nîmes” was a blend of silk and wool, which leads some historians to doubt if this was truly the origin of modern day denim. Either way, the history of jeans goes this far back in history.
Both fabrics grew in popularity, denim being the stronger and more expensive of the two. The major difference between them was that denim was woven with one colored thread (the warp) and the other white (the weft), while jean was woven with two colored threads.








Development of Denim Cloth

Denim at its most basic is a simple cotton fabric but its created one of the most enduring and beloved fashion items in recent history jeans. Denim inspires debate and passion amongst designers and fashion lovers, and there is equal passion in the debate around its beginnings.

The first use of denim as a cotton material dates as far back as the 17th century, when it appeared in upholstery, work pants and awnings, ships sails and cowboy jeans the fabric of hardworking, honest labour. The origin of its name is widely believed to be an Anglicism of the French for serge de Nimes the serge fabric, made in Nimes, France.

By the 18th century, denim cloth was made only of cotton and was used to make strong and durable mens clothing valued for the way it lasted repeat washing. The famous Levi Strauss Company was created in 1873, with a patented denim jeans process featuring the famous Levi metal rivets. Levi had noticed that miners in the San Francisco gold rush needed strong an[NextPage]d sturdy work pants, and he worked with his partner Jacob Davis to produce their patented designs of waist overalls with copper rivets, in the famous blue denim, and also duck which was a thick material which fell out of decline in favour of denim, as it was said to feel like wearing a tent!. These overalls proved to be a great success and Levi and Jacob moved into producing jackets and outwear, as well as muslin shirts. When Levi Strauss died in 1902, he passed the successful business to his nephews.

Over time, demand outstripped supply and the Strauss needed to find a new denim mill, as competition from the South was causing their New England supplier to struggle. By 1915 it was buying most of its denim from North Carolina and by the 1920s Levis waist overalls were leading the mens work pants market in America. This only increased further in the 1930s, when the era of Hollywood westerns arrived, and Levi jeans became a high status fashion item, associated with the freedom and individualism of cowboys and the glamorous actors that played them. Heavy advertising spread their popularity across America and overseas.

In the Second World War, American GIs were known to take their favourite jeans overseas for action, to keep them safe! After the war, Denim pants became increasingly associated with leisure activities of American people. Zippers began to be used in the 50s, and jeans became associated with teenage rebellion being featured in films of the time, and banned from many schools and colleges. During this same decade, the company began to export its products worldwide as word spread. This new youth market was reflected in the name jean being formally adopted by Levis in the 60s, as jeans flooded Europe and Asian markets, and became a symbol of youth, ideas, individuality and leisure.

By the 70s, flares and bell-bottom jeans were king, with heavy advertising and marketing continuing to increase the market. Decorated jeans became an early craze in 70s America, making jeans the canvas material for expressing personality. In the 80s, bleached, ripped, skin tight and faded jeans came into fashion and the designer jean was born nowadays the worlds biggest celebrities all wear jeans, and this staple item is featured in innovative new ways in every catwalk collection, whether it be faded boyfriend jeans for dress-down day casual, or high glamour designer skinny fit jeans with a tuxedo jacket and slinky top and heels for the night time. Over the years weve seen a wealth of denim jeans designers and manufacturers create entire ranges of clothing based on the famous material with all shapes, finishes, embellishments and colours imaginable. In fact it seems as though jeans will never go out of fashion, being as versatile as they are for both day and night wardrobes and with new fits being key looks for each season.

A huge range of small boutiques are producing exciting new jeans ranges often focusing on either urban, sports, traditional or glamorous looks for both men and women. Some of the most exciting new brands are coming out of Asia, such as One Green Elephant a Japanese company which produces fashion-forward and cutting edge jeans using a variety of new and experimental techniques. Their range features key styling attributes such as organic cotton, distressed finishes, twisted seams, reverse stitching and contrast hemming with jeans produced in all fits from relaxed to stretch and a range of rinses and finishes. The look is very much about cutting-edge, urban living with an emphasis on youthfulness, creativity and urban nightlife.

It will be fascinating to see where these cultural emblems go next only one thing seems certain, and that is that jeans will continue to inspire design innovation and fashion and will never go out of fashion.



Sorce Jeans Culture Net.







                                         History of jeans



Jeans were invented a little over a century ago; jeans are the world’s most popular, versatile garment, crossing boundaries of class, age and nationality. From their origins as pure workwear, they have spread through every level of the fashion spectrum, embraced internationally for their unmatched comfort and appeal. Constantly in demand, they have survived the passing of both trends and time, capturing the ethos of each succeeding decade. While their charisma springs from their legendary American roots, their commercial strength rests on innovation and interpretation in the hands of jeanswear makers around the world.


  In the mid ’40s, the Second World War came to an end, and denim blue jeans, previously worn almost exclusively as workwear, gained new status in the U.S. and Europe. Rugged but relaxed, they stood for freedom and a bright future. Sported by both men, women and sharp teenagers, they seemed as clean and strong as the people who choose to wear them. In Europe, surplus Levi’s were left behind by American armed forces and were available in limited supplies. It’s the population’s first introduction to the denim legend. Workwear manufacturers tried to copy the U.S. originals, but those in the know insisted on the real thing.


  Europe was exposed to a daring new style in music and movies and jeans took on an aura7of sex and rebellion. When Elvis Presley sang in “Jailhouse Rock,” his denim prison uniform carried a potent virile image. Girls swooned8 and guys were quick to copy the King. In movies like “The Wild One” and “Rebel Without a Cause,” cult figures Marlon Brando and James Dean portrayed tough anti-heroes in jeans and T-shirt. Adults spurned the look; teenagers, even those who only wanted to look like rebels, embraced it.


  By the beginning of the ’60s, slim jeans became a leisurewear staple, as teens began to have real fun, forgetting the almost desperate energy of the previous decade, cocooned in wealth and security. But the seeds of change had been sown, and by the mid ’60s jeans had acquired yet another social connotation—as the uniform of the budding social and sexual revolution. Jeans were the great equalizer, the perfect all-purpose garment for the classless society sought by the hippy generation. In the fight for civil rights, at anti-war demonstrations on the streets of Paris, at sit-ins and love-ins everywhere, the battle cried was heard above a sea of blue.


  Bell-bottoms hit their peak and creativity flourished. Customized denim—embroidered, studded and patched—became all the rage in fashionable St. Tropez, giving jeans a new glamorous profile. Gradually, the outward symbol of the alternative culture was integrated into mainstream society. Even “respectable” adults accepted denim in their wardrobe. The jeans culture had become associated with youth, and everybody wanted to remain young. Disco reigned, and denim dressed up for night. The ultimate sign of the appropriation of denim by the establishment was the designer jeans wave, which swept America just as the decade came to a close.


  Designer jeans took hold in Europe, a sign of the rejection of the utopian ideals of the ’70s and a return to affluence and status. A backlash surfaced in the form of “destroyed” denim, meant as the ultimate in anti-fashion but instantly a major trend. Riding the extremes of boom and bust, labels flooded the market, and then retrenched, as consumers got weary. Acid wash debuted in ’86 and revitalized the scene. In the midst of it all, Levi’s launched its “back to basics” campaign.


  The high living and conspicuous consumption of the ’80s proved to many to be an empty pursuit, and the beginning of the ’90s saw a widespread reevaluation of priorities. Facing the next millennium, people became more concerned with the environment, family life and old-fashioned values. This search for quality and authenticity helped to perpetuate the basics boom of the late ’80s, leading to an interest in period originals and in newer lines that recaptured the details and fabrics of the past. Once again adapting to the spirit of the times, jeans represented an old friend, practical and modern yet linked to the purer, simpler life of days gone by.







Back Pocket Design


How do you tell one pair of designer jeans from the next??  Simple, all you have to do is take a look at the back pockets.  The designer denim craze has created a population that is obsessed and fascinated with back pocket designs.  Most brands today have such a distinctive back pocket that makes them easily identifiable. 

With unique colors, stitching, shape, and size, choosing the best back pocket for you can become a daunting task.  Just because the design may appear to you on the hanger does not mean the back pocket will work on your body.  Keep reading to see which

Every brand has a distinctive color, stitching, shape or size that can either enhance or detract from your behind when you are wearing them. They may look great on the hanger, but do nothing for you when they are on your body. We“ll try to help you understand what“s best for your size and shape.

Oversized pockets:
Oversized pockets can be funky and fun but they do not necessarily work on all bodies.  When oversized pockets are placed very low and end up sitting more on the back of your thigh than on your butt, they can create the appearance of a perky butt on smaller seats.  For those of us with a larger bottom, these oversized pockets can make our behinds look even larger and shorter.  Check out J & Company
s Malibu jean for a great clean oversized pocket. 

Embellishments and Flaps:
Heavily embellished back pockets can really make heads turn. Intricate embroidery (like that on J & Company
s Beverly New Dagger), multi-colored stitching (on Antiks Bootcut and Wide Leg) , and fabric insets (like that on Kasils Eleanore) are all designed to focus attention on your assets. These types of pockets are great for adding dimension and interest to your seat. While this is perfect for flat seats, making them appear fuller and rounder, it can be too much added bulk for those with fuller behinds.

Special Shaping:
Technology and art come together creating pockets with an extra lift.
Asymmetrical pockets with angled corners and unique shaping are specifically designed to flatter your seat. Darted back pockets create extra curve for your seat while special angles and corners work with your curves to give an illusion of lift. Done right, these jean pockets work well for anyone.

Siwy jeans are one brand that is integrating this special shaping into their design.  The tulip-shaped back pockets on both the Hannah and Kat jeans create the appearance of a fuller and perkier behind.

Blue Cult
s Original Buttlifter and Kate Buttlifter also use this special technology.  The yoke or back seam is removed from the jeans which allows for higher pockets and an instant lift.  Diagonally placed darts also give the illusion of a perkier behind.


A basic back pocket design may seem hard to find these days but a simply designed rear is a classic way to show off simple signature stitching.  The classic back pocket has a basic spade shape that flatters every figure.  Red Engine jeans have mastered the art of the basic back pocket.  Wrangler 47 is yet another brand that keeps it simple and classic when it comes to back pockets.  These simple designs are clean and refreshing in this age of back pocket mania.  

Jeans as Fashion Icon

Jeans are a staple in everybody“s closet. Your grandpa had them, your mom wore them, even your children“s children will most likely wear them. Jeans are one of the most enduring fashion garments in history. It has come a long way from being workman“s wear. Now every designer seems to have his own take on jeans, but no matter what shape, color and style it comes in, people can“t seem to get enough of it. Origins Jeans are considered as a symbol of American culture but it actually originated in two countries outside of the United States. Jeans are made of denim fabric and denim originated from Nimes, a town in France, and in India where dungarees were first worn. Dungarees were made of denim fabric. The person credited for popularizing jeans in America is Levi Strauss, but the first product was actually a collaboration between him and a man named Jacob Davis. It was Davis“ idea to use rivets to fasten the pockets onto the pants. Stitching wasn“t enough reinforcement and the pockets tore off easily. The first denim jeans were actually made for miners and it soon became a favorite among the working class for its durability. Ranchers and farmers raved about how strong the material was and that it was ideal for just the type of environment that they worked in. Soon, jeans were regularly seen being worn by cowboys in Westerns. It also started to become popular among America“s youth. Jeans and Symbolism The draw of jeans was so compelling that the garment came to be associated with several ideas over the years. It wasn“t just a piece of clothing, it was a statement. During the 1950s, the young adults of America began to embrace the rebel in themselves and wore jeans as a statement of their individuality. It became a symbol of a generation“s refusal to conform to the current standards of society. To adults, it was seen as a symbol of balance, an equalizer, if you will. Everybody wore jeans - the cash-strapped, college kids, even people who belong to high society. Bell bottom jeans were painted with bright, vivid color and embellished with beads and flowers during the 1960s. During this age, jeans were representative of the hippie generation. Very rarely did we not see a hippie clad in flared jeans, asking the public to advocate peace and love thy neighbor. Evolution of Styles It would seem that there isn“t a style, shape or design that wasn“t integrated into jeans. Perhaps because it is such a versatile piece of clothing that numerous designers have molded it into whatever design and style that they could think of. They can have embroidery on them, they can be studded with gemstones or they can be dyed. There is practically no limit to what you can do with a pair of jeans. Over the years, jeans have also undergone a variety of cuts and fits. Some of the more popular ones are: - Bootleg or boot cut jeans - Skinny jeans - Bell bottoms - Low-rise jeans - Straight cut - Hiphop pants - Overalls - Cigarette pants

Jeans Culture

Jeans are trousers made from denim. Mainly designed for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi“s and Wrangler. Today, jeans are a very popular form of casual dress around the world and come in many styles and colors, with the "blue jeans" particularly identified with the American culture, especially the American Old West.

    The earliest known precursor to jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Bombay, and cut by sailors to suit their needs[citation needed].
    Jeans fabric was made in Chieri, a town near Turin (Italy), in the 1600s. It was sold through the harbour of Genoa, which was the capital of an independent republic, and a naval power. The first were made for the Genoese Navy because it required all-purpose pants for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. According to many people the jeans name comes from bleu de Gênes, i.e., blue of Genoa[citation needed]. The raw material originally came from the city of Nîmes (France) de Nîmes i.e. denim.

Blue jeans
   Copper rivets for reinforcing pockets are a characteristic feature of blue jeans.
   Initially, blue jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men“s jeans had the zipper down the front, whereas women“s jeans had the zipper down the right side. By the 1960s, both men“s and women“s jeans had the zipper down the front. In the United States during the 1950s, wearing of blue jeans by teenagers and young adults became symbolic of mild protest against conformity. This was considered by some older adults as disruptive; for example, some movie theaters and restaurants refused to admit patrons who wore blue jeans. During the 1960s the wearing of blue jeans became more acceptable and by the 1970s had become general fashion in the United States, at least for informal wear. Notably, in the mid-1950s the denim and textiles industry was revolutionized by the introduction of the stone-washing technique by GWG (Great Western Garment Co.). Entrepreneur, importer, and noted eccentric Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Denim suddenly became an attractive product for all age groups and Freeland became one of the most important innovators in the history of denim and denim products. It should be noted, also, that Freeland contributed to a variety of other denim textile developments throughout his career with Great Western Garments (GWG)[1] Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.
    As imported American products, jeans were somewhat expensive, especially in the case of the Soviet Union which restricted hard currency imports. In Spain they are known as vaqueros or "cowboys," in Danish cowboybukser meaning "cowboy pants" and in Chinese niuzaiku, literally, "cowboy pants" (trousers), indicating their association with the American West, cowboy culture, and outdoors work. Similarly, the Hungarian name for jeans is "farmernadrág", meaning "farmer-trousers".
   Jeans can be worn very loose in a manner that completely conceals the shape of the wearer“s lower body, or they can be snugly fitting and accentuate the body. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".


Z art of jeans

    Simply saying "I wear blue jeans" understates the art in the experience. It“s like saying “I play video games“. In both cases the body is not a passive participant. It is fully engaged and is an integral part of The Art!The art of being, of feeling, of living each moment in an environment of choice as beautifully and naturally as a dolphin wears water, senses the ocean and breaches the surface in stylish maneuvers.One pours ones genes into jeans to have ones buttocks, hips, crotch and legs scuplted by the fabric of the earth -cotton, and the feel of its most popular artiste -Denim! Just as fine wine or a good brew is poured into an elegant wine glass or hardy stein is sculpted... tastefully and temptingly, enhancing the experience and the environment as any worthwhile work of art must do.So you don“t simply put on jeans... your lower body drinks the jeans... and they drink you! Its like sliding feet first into a personal liquid-fabric pool. In a world swimming with jeans... That“s A Good Thang!!Once the body is poured into a pair of blue jeans how you stand... sexy, sassy or solid, carefree or cocky produces a ripple effect of airwaves... fabricating an atmosphere of intent, as only denim skin can. Relaxed, yet forward. Playful, yet Working . Casual, yet committed.With jeans, style is a species; low rise, vintage, kick flare, boot-cut, 501, torn, twisted, rustic, baggy, industrial, skate, mushrooms, rub, mosha, and on, each lets the other animals know where you at... with the body ... and the brain!Hooking your thumbs through the belt loops, or putting your hands on your hips while kicking that ass off to one side or the other is a cool wave. I get that! Tucking your hands in your pockets, with thumbs out -sometimes through the belt loops, with feet squared or while leaning against a pole or something is more of an inner-wave -and thats alright too.Now, when it comes to strut“n in blue jeans that“s a whole new wing, or two, in z art of jeans!



History of Denim

There are a few schools of thought on the derivation of the word "denim." The serge de Nimes fabric traces back to France prior to the 17th century. At the same time, there was also a fabric known in France as "nim." Both fabrics were composed partly of wool.  在17世纪的法国,有种布料是” serge de Nimes”,同时令一种布料叫做”nim”,这两种布料都含有羊毛.

Serge de Nimes was also known in England before the end of the 17th century. The question then arises: was this fabric imported from France or was it an English fabric bearing the same name? Fabrics which were named for a certain geographic location were often also made elsewhere; the name was used to lend a certain cachet to the fabric when it was offered for sale. Therefore a "serge de Nimes" purchased in England was very likely also made in England, and not in Nimes, France. 

There still remains the question of how the word "denim" is thought to have descended from the word "serge de Nimes." Serge de Nimes was made of silk and wool, but denim has always been made of cotton. Again, this relation between fabrics is in name only, though both fabrics are a twill weave. Is the real origin of the word denim "serge de nim," meaning a fabric that resembled the part-wool fabric called nim? Was serge de Nimes more well-known than serge de nim and mis-translated when it crossed the English Channel? It“s likely we will never really know. 对于”denim”这个词是不是从”Serge de nimes”来的一直都有疑问.

To confuse things even more, another fabric known as "jean" also existed at this same time. Research on this textile indicates that it was a fustian - a cotton, linen and/or wool blend - and that fustian from Genoa, Italy was called jean. This is evidence of a fabric being named for a place of origin. It was apparently quite popular and imported into England in large quantities during the 16th century. By the end of this period, jean was being produced in Lancashire. By the 18th century, jean cloth was made completely of cotton and used to make men“s clothing, valued especially for its property of durability even after many washings. 更加奇怪的是”Jean”这个词也同时存在了,这是个意大利词,意思是由纯棉,亚麻或羊毛组成的布料.之后被出口到了英国,到了18世纪,牛仔布料完全变成纯棉了,主要用于给男人做衣服,它出名在即使多次洗涤后仍然可以使用很久.

Denim“s popularity was also on the rise. It was stronger and more expensive than jean, and though the two fabrics were very similar in some ways, they did have one major difference: denim was made of one colored thread and one white thread; jean was woven of two threads of the same color. 其实”denim”和”Jean”是有一定区别的:denim是用一条带色的线和一条白线构成,而”jean”是由两条同色线编织而成的.


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